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An Overview of Measuring UX: The Why and The How
If you have ever heard someone say to you "uX dEsIgN iS sUbjEctive" and you have been at a loss of words after realising that there is...
Jul 30, 2023


Measuring Success of a Researcher and Imposter's Syndrome
Being a self taught researcher comes with an added load of dealing with perpetual imposters syndrome, you know that inner voice that sits...
Jul 24, 2023


How To Be A UX Researcher: Lessons From The Stoics
Nothing has such power to broaden the mind as the ability to investigate systematically and truly all that comes under thy observation in...
Jul 17, 2023


How Learning To Observe Changed Me.
As my quarter-life crisis catches up with me, I can’t help but remember that my fondest memories of life have only one thing in common....
Jul 11, 2023


Behavioral model for onboarding new users
Over the past few years, I have been involved in quite a few user research studies where product teams aimed to understand user barriers...
Jul 3, 2023


On why doing usability tests remotely is a sham.
Here is my take on why conducting usability tests online is not the most effective way to garner product feedback. Although I have been...
Jun 25, 2023


Designing learning experiences that help developers upskil their business aptitude
The Challenge The Android app developer community is a cohort that can solve problems for the masses. Depending on the profile,...
Jun 24, 2023


4 things I learnt living with my co-worker
After spending the lockdown at my parent's house it was time to go back to work. My last flatmate had emptied her room and a vacant room...
Mar 29, 2021


What is Ethical design?
The design of a product has the capacity to nudge users to do intended tasks. Typically these nudges are systematically placed and...
Mar 13, 2021


How I write research questions.
Research is conducted to know more about the unknown. Often, while sleuthing, we discover avenues we didn't know, that we didn't know. In...
Dec 15, 2020


What kind of a feminist am I?
Just like people, feminists come in all shapes and sizes, despite the fact that all feminists believe that men and women should be...
Oct 25, 2020


Hazards of being purposeful
How frequently do we pick up a task, decide we are going to do it, solve that problem, fix the broken thing, get into a habit and drop it...
Oct 15, 2020


Repair life
On how the mass production industry ensures products can only be replaced, not repaired It had been only six months since I had bought...
Oct 8, 2020
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